Cookies Policy

In this policy, references to we, us or our mean the Company (see our Terms & Conditions for details about this) unless the context requires otherwise, references to we, us and our also include other undertakings affiliated with the Company.

In this policy, references to you mean the person accessing and using our Site, being the website at the following URL:

Cookies are small text files stored on your computing device when you visit a website and may be used to enable websites to run effectively or to identify your device whenever you return to a website. Our Site uses cookies in order to make it easier to use, to support the provision of relevant information and functionality to you, as well as to provide us with information about how our Site is used. The types of cookies we currently use on our Site are set out below. Certain cookies may be set as soon as you visit this Site.

By using this Site you agree to our use of cookies.

You can choose to manage the cookies we use on this Site through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit Preventing cookies is likely to affect our ability to update this Site to cater for user preferences and improve its performance.

Performance Cookies

Performance cookies allow us to update this Site to cater for Site user preferences and improve performance. They collect information about visitor behaviour, such as the number of visitors to the various parts of our website. We do this to compile reports that help us improve our site. These cookies don’t collect personally identifiable information (e.g. your name or address) and cannot be used to identify your identity. All information is aggregated and therefore anonymous.

This Site uses performance cookies to:

We use Google Analytics, Hotjar and other similar industry firms for these purposes. Please see below for further information.

Cookies have been under regulation since 2011 and currently form part of the Privacy and Electronic Communications Regulations (PECR). It is required under this regulation and that of the General Data Protection Regulation (GDPR) that First Choice ISAs transparently display and list all cookies in use, their reason for use and the data they store in an easy to read format and provide the functionality or instruction to allow visitors to consent or remove consent for their use.


Cookie Purpose Expires
__hssc End of Session
__hssrc End of Session
__hstc 2 Years
_ga 2 Years
_gaexp 3 Months
_gid 24 Hours
_gid 24 Hours
_uetsid 24 Hours
hubspotutk 10 Years
intercom-lou-c5ke8zbr 1 Year
intercom-session-c5ke8zbr 1 Week
utm_params 1 Year
_hjIncludedInSample 1 Year

Google Analytics

Cookie Purpose Expires
DSID 1 Month
IDE 1 Week
__gfp_64b 2 Years
_psegs 2 Years
permutive-id 2 Years
permutive-session 2 Years
_ga 2 Years
_gat_gtag_UA_115618907_1 10 Minutes
_gid 24 Hours
permutive-session 2 Years

Third-Party Cookies

We may use third-party plugins or integrate with other services. For these to work they may set Cookies through our site (for example: MixPanel, Optimizely, HubSpot). We do not control these Cookies and you should refer to their websites for their respective privacy policies or for further information on how to opt out of them collecting any data regarding your interaction on our website. Alternatively you may deactivate or restrict the transmission of Cookies by changing the settings of your web browser.

Functional Cookies

Functional cookies allow this Site to remember choices you make, and any customisations you make to Site pages during your visit. They are necessary to provide features and services specific to individual users.

This Site uses functional cookies to:

Further general information about cookies is available at
For further information about Google Analytics please see
For further information about Hotjar and its commitment to GDPR please see


As part of the usage of this website we have placed the above cookies on your device to help make this website better. You can use the advice below to change your cookie settings otherwise we’ll assume that you agree with our use of policy.

Withdrawing Consent

Most web browsers allow some control of most cookies through the browser settings. To opt out of being tracked by Google Analytics across all websites visit

How to change your Cookie Settings

You may deactivate or restrict the transmission of cookies by changing the settings of your web browser, or to set your preference, please use our Cookie Settings

Cookies that are already stored may be deleted at any time.

To find out more about cookies and how to manage or delete them, visit or